sales volume in quantitative terms for each type of product or service,.The budgeting period is typically the year, that is broken down by months and the budget can be presented in either a monthly or quarterly format. It can be fulfilled for each product, by markets, regions etc. The main task in creating this type of budget is to calculate the volume of sales, prices and the expected income from sales as for the whole enterprise and for certain types of products. general state of the national and world economy,.the activities of major industry players, competing companies.buying power of the consumers and changes in buying trends and preferences.demand for products and its seasonal fluctuations.So, when preparing a sales budget, it is extremely important to consider: As a rule, at the stage of preparing sales budget, many companies have difficulties, and their occurrence is due to the fact that the sales volume of the product is affected not only and not so much by production factors, but by the possibility of selling the product at the real market, which by-turn is subject to the influence of a large number of uncontrollable factors. A sales budget (in Finnish, myyntibudjetti) is a starting point and the most important step in creating a master budget. And the effectiveness of the entire budgeting process and ultimately the success of the company will depend on how well the sales budget is drawn up. The significance of this budget can hardly be overestimated, in any enterprise the budgeting process definitely begins with sales forecasting. The first stage of budgeting includes the drawing up of a sales plan in monetary and quantitative terms, which is represented in the sales budget. Definition: Sales budget reveals the expected overall sales volume and general profit from sales for a particular period of time.
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